Your domain name is your name in the world wide web. It is the name that will follow you for years as your brand (site) grows. As it’s the single most important step before starting a website, we've gathered feedback from 100s of creators and curated the most critical things you must know about selecting a domain that will work better, be more profitable and increase your rank on search engines.
In this course we will walk you through the 10 critical signals that hint to google the quality of your site when it comes to your domain name, branding advice and even tips and tricks on how to create the perfect domain name. By the end of this course, you will know everything there is to know about selecting a domain name that will elevate your success of your site.
Some domain names trigger negative associations with search engines, while other domain names trigger positive ones. Some common tips and tricks can make your site more accessible for search engines and users. Picking a bad name could lead to very negative effects on your odds of creating a successful site.
The name of your domain and other factors related to your domain name send signals to google about the quality and content of your site. Your goal is to associate your domain name with positive signals. Google spiders millions of sites every day, As such it needs to make judgments about domains based on a variety of factors. The first factor that Google meets is your domain. By aligning up all the simple signals to be on your favor, you greatly improve your indexing and future of your site.
Google publicly admits that they have over 200 parameters (they call them signals) that judge websites to help their engine to categorize sites. The 10 signals we go over in this course will save you years of frustration helping you reach a great domain name. Don't buy a domain before taking this course as the domain you think is great might end up being a flop.
Unfortunately not all the rules to buying a great domain are intuitive. Over the years many black hat SEO experts created and abused loopholes in the algorithm of Google and other search engines. The only way search engines can compete with rule breaking is by creating new rules (or as google calls them signals) to score sites, domains and web pages. By understanding how search engines "think" you can avoid making common mistakes (some I've made many times over the years) and save money, time and years of frustration.
Picking your domain name is the most expensive thing you can do. Once you purchase a domain every single thing you buy after that is dependent on that domain (hosting, developers, design and so forth). By picking the right domain name you save 1000s of dollars over the years and make more from your site.
Now you might be thinking domain names are only around $12 a year (most of them), yet every single dollar you spend after that are an investment into that domain name you purchased; In reality your domain name is the most expensive part of your site. Imagine now you picked a really horrible domain name (let's say 234321ert234234ferf234.friends) - instinctively you know that's probably not a great domain name... Yet there are at least 10 big rules you must know before you buy a domain – these rules will prevent you from buying domains that are a dumb investment. Don't buy dumb domains that cost you a lot of money, understand the art and logic behind domains and invest in the right domains.
The true answer is - I consider myself a smart person, yet I managed to buy many dumb domains and had to change them losing more money then I would I wish to confess. Over the years I realized that a good domain name is not magic but a formula. I want you to be armed with the knowledge that toke me years to get to before you invest your hard earned money on a new business name (or a new site).
Save money, get an SEO friendly domain name and gain more customers. Pick a SEO friendly domain name name now.
An Adobe ACP and part of the Adobe pre-release members. Owner of 02Geek.com and the author of the book HTML5 Graphing and Data Visualization. Award winning developer. Most of all a guy that really loves learning and teaching when ever he can. I hope you find my courses interesting and I really hope you enjoy them.